Monday, September 24, 2007

Jobs not the "apple" of consumer's eyes


Upon reading the Informationweek article by Antone Gonsalves and discussing the catastrophe in class, I can see why Steve Jobs is receiving hate mail.

Apple is great at plugging their products. If I had a nickel for every iphone advertisement... in the myspace generation, it's a given that this sort of product is going to be wildly popular: every new technological gadget seems to be a "must" until something better comes along. Remember the razor? It was outrageously expensive at first too, and now it's free through some wireless providers with a sign up agreement. The reason Motorola isn't receiving hate mail and Steve Jobs is? Timing. Apple waited 2 months to drop the price of the iphone. These people that waited in line to get this product feel like shmoes, and I can't say I blame them.
To add insult to injury, Steve Jobs is a real pompous ass. There's the snide: "We're doing our best to live up to your high expectations" and then there's the response " this is life in the technology lane". I would say that this attitude is unjust. He is essentially making people feel cheated, and then saying "tough suckers!"
There's also a lack of truth in all of this. A classmate of mine in another class has the iphone. He feels like a sucker. But he said that also, his phone malfunctions-not doing the things it is supposed to do, and has a lot of problems. Perhaps the iphone is being reduced because it is not as quality a product as they would lead you to believe? And how about the bills some users were receiving? Thousands of dollars in charges. Was Apple truthful in coming clean with it's product's shortcomings? Apple, and in particular Machiavellian Steve Jobs doesn't seem to have a communitarian approach to business at all. It seems a company driven by profit and spin.
And freedom? These wronged consumers have the "freedom" to invest $100 in a crappy Apple product. Why not just refund their money? They have to make sure it's coming back to Apple pockets.
He even brags at the prospect of getting more iphone users with the price cuts in his open letter, saying that iphone is "so far ahead of the competition." I guess if profit is all you look at Steve, you're right. But if reputation, customer relations, integrity, and truth count for anything, the competition has you beat.

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